Why this logo?

Have you ever wondered about the story behind a logo? We see them every day, representing companies and products. But have you ever thought about how they develop their logos and what they mean? Today, let's talk about my logo and what it represents.

As an art therapist in Thunder Bay, I wanted a logo that would embody the essence of my practice: bright, inviting, and grounded in nature. That's why I chose a tree as the centerpiece of my logo. Trees not only symbolize the wilderness, but they also have a grounding effect that I often use in therapy prompts.

My logo's tree represents life, grounding, and power. It's a reminder that clients can remain strong and grounded even in the face of adversity. The branches are strong and resilient, while the red in the center represents power, energy, and adventure.

The orange leaves signify creativity, determination, and fascination. I encourage my clients to explore their own artistic abilities and discover the joy of creating. The circle in the logo symbolizes unity and infinity, representing the journey we take together in therapy. The leaves outside of the circle represent the endless possibilities of creativity.

I put a lot of thought into this logo, hoping to represent what I offer as a therapist in Thunder Bay. Does it achieve that goal? Let me know what you think!